SKU: 95750510364

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve

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Description

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserveOver the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost effective, more targeted, and smarter than your competition. Whether you are selling your hand crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales,

Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.


Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.



Binding Type: Paperback
Publisher: Wag Press
Published: 07/27/2020
ISBN: 9780984910380
Pages: 222
Weight: 0.67lbs
Size: 9.02h x 5.98w x 0.47d
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SKU: 95750510364

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Bee
Belleville, US
★★★★★ 5
Great morning run gloves
Color: (001) Black / Black / Reflective, Size: Large
Absolutely love these gloves and they are perfect for a fall morning run or as an extra layer inside a mitten I have noticed under armour gloves seem to run slightly small but the large fit ne perfect and id consider my hand a little on the smaller side these fit perfectly snug
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Reviewed in the United States on December 3, 2025
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Donald
Cuba, US
★★★★★ 5
work gloves
Color: (001) Black / Black / Reflective, Size: Large
great gloves... love em
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Reviewed in the United States on May 23, 2025
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Anna
Pawtucket, US
★★★★★ 3
Lightweight, good touchscreen functionality, poor sewing quality
Color: Black (002)/Black, Size: Small, Color: Black (002)/Black, Size: Small
I really liked these gloves. They are thin, but provided a fair amount of warmth. The touch screen worked great. I also thought the little pocket was a great addition. The downside is the second time I wore them, the seam on the thumb split. Not sure if it was a defect in just this pair or a recurring thing as my size was sold out when I attempted to exchange them.
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Reviewed in the United States on November 22, 2021
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Martha A. Wells
Cuba, US
★★★★★ 5
Quality Gloves
Color: Black (001)/Jet Gray, Size: Large
May run a little small, but a quality product
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Reviewed in the United States on January 1, 2026
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Lisa
Alexandria, US
★★★★★ 5
Nice gloves
Color: Black (001)/Jet Gray, Size: Medium
These are my second pair I lost one from my first pair and was happy I could still buy these they are so comfortable and warm for cold weather but not super cold Fit was perfect
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Reviewed in the United States on January 13, 2026

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