SKU: 99486306096

The Kelloggs: The Battling Brothers of Battle Creek

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The Kelloggs: The Battling Brothers of Battle Creek***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" Bing Crosby From the much admired medical historian ("Markel shows just how compelling the medical history can be" Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid" Sherwin Nuland, The New York Times Book Review, front page) the story of America's empire builders: John and Will Kellogg. John Harvey Kellogg was one of

***2017 National Book Critics Circle Award Finalist for Nonfiction***

"What's more American than Corn Flakes?" --Bing Crosby

From the much admired medical historian ("Markel shows just how compelling the medical history can be"--Andrea Barrett) and author of An Anatomy of Addiction ("Absorbing, vivid"--Sherwin Nuland, The New York Times Book Review, front page)--the story of America's empire builders: John and Will Kellogg.

John Harvey Kellogg was one of America's most beloved physicians; a best-selling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast.

In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet.

The Kelloggs were of Puritan stock, a family that came to the shores of New England in the mid-seventeenth century, that became one of the biggest in the county, and then renounced it all for the religious calling of Ellen Harmon White, a self-proclaimed prophetess, and James White, whose new Seventh-day Adventist theology was based on Christian principles and sound body, mind, and hygiene rules--Ellen called it "health reform."

The Whites groomed the young John Kellogg for a central role in the Seventh-day Adventist Church and sent him to America's finest Medical College. Kellogg's main medical focus--and America's number one malady: indigestion (Walt Whitman described it as "the great American evil").

Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being. Among the guests: Mary Todd Lincoln, Amelia Earhart, Booker T. Washington, Johnny Weissmuller, Dale Carnegie, Sojourner Truth, Henry Ford, John D. Rockefeller, Jr., and George Bernard Shaw. And the presidents he advised: Taft, Harding, Hoover, and Roosevelt, with first lady Eleanor. The brothers Kellogg experimented on malt, wheat, and corn meal, and, tinkering with special ovens and toasting devices, came up with a ready-to-eat, easily digested cereal they called Corn Flakes.

As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons-like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades--changing the lives of millions and helping to shape our industrial age.

Binding Type: Paperback
Publisher: Vintage
Published: 07/10/2018
ISBN: 9780307948373
Pages: 544
Weight: 1.10lbs
Size: 8.10h x 5.30w x 1.20d
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SKU: 99486306096

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Brenda Koenig
Los Angeles, US
★★★★★ 1
Not durable
Color: red&green
The description says for cats and dogs. My 6lb mini poodle tore it up in less than 40 minutes. The red one worked but the green one wouldnt even turn on. The indicator said it was fully charged but u plugged it in for a short time but nothing. I dont know if i can get a refund or not since the cover on the red one has been completely torn off. I dont recommend this product
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Reviewed in the United States on May 15, 2026
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Cristie LG
Draper, US
★★★★★ 5
This is an awesome toy for dogs and cats!
Color: red
This is such a cool toy for a dog or a cat. I bought it for my 28 pound Aussie doodle. She’s slightly laid up after an injury recently so I’m trying to come up with things she can play with in the house without excessive running. This totally keeps her engaged and she loves it. But I have to watch her because every once in a while she’ll just catch it and try and chew on the ball! But I’ve been sharing it with my neighbor who has a cat. She’s borrowing it today and her cat loves it too! It seems pretty durable overall but it certainly doesn’t want my dogs’s jaws trying to crack it into. You do hear a humming noise while it’s running but I think that’s to be expected. Mostly I just love how much it entertains both dogs and cats!!
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Reviewed in the United States on March 7, 2026
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Stephanie Brasher
West Palm Beach, US
★★★★★ 5
So cute and entertaining to watch!
Color: pink
Bought for my miniature schnauzer. She didn’t know what to think at first but loves it now. It’s so much fun watching her play and keeps her busy! My dog isn’t much of a chewer and loves the movement/chase of this toy. Wouldn’t recommend for big dogs or chewers as there’s a plastic piece that can come off.
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Reviewed in the United States on January 9, 2026
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M. M.
Houston, US
★★★★★ 1
I stops working & doesn't recharge
Color: blue
I just recieved this yesterday 5-23-2026. My new puppy loves it. But after it stopped working and I went to recharge it. it just will not recharge. I currently have it still trying to recharge. so I am not sure what to do other than trying to charge it. I may need to look for something else.
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Reviewed in the United States on May 24, 2026
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KAMI
Lake Worth, US
★★★★★ 5
Let's play
Color: red&green
My dog loves this toy and he will play it until it dies the noise is fine the material is great the pets love it easy to recharge and keep your pet busy for a long time so good I had to buy a second set
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Reviewed in the United States on June 12, 2026

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