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Description
The Social Media Marketing BookAre you looking to take advantage of social media for your business or organization? With easy to understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best and avoid the worst of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Understand the history and culture of each social media type, including features, functionality, and protocols
- Get clear-cut explanations of the methods you need to trigger viral marketing successes
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
Praise for The Social Media Marketing Book
"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com
"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs
"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Binding Type: Paperback
Publisher: O'Reilly Media
Published: 11/01/2009
ISBN: 9780596806606
Pages: 232
Weight: 0.64lbs
Size: 6.02h x 8.00w x 0.49d
Review Citations: Reference and Research Bk News 02/01/2010 pg. 125
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Highly hydrating and non-greasy
Size: 20.3 Fl Oz (Pack of 3)
I’ve been using Vaseline Intensive Care Cocoa Radiant Body Lotion for quite some time, and it’s easily one of the best lotions for daily use. It absorbs quickly into the skin without leaving that heavy, greasy residue behind, which is a huge plus when I’m getting ready in the morning.
The cocoa butter scent is subtle and pleasant—not overpowering—and it does a fantastic job of keeping skin hydrated throughout the day, even in drier climates. Having the 3-count pack is super convenient, as it ensures I’m stocked up for a while. It’s a reliable, high-quality moisturizer that consistently delivers on its promise of a healthy, radiant glow.
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Reviewed in the United States on May 20, 2026
★★★★★ 5
Good lotion
Size: 20.3 Fl Oz (Pack of 3)
Vaseline intensive care just makes really good lotion. I’ve never been steered wrong by them. And getting these on clearance was so good. I’m still on my first bottle, but I don’t put it on every day. Maybe twice a week. So the bottle has lasted seven months so far and there’s still a quarter of the bottle left. That means I have at least two years worth of lotion for $10. Can’t beat that. And it’s a good lotion to boot. The fragrance isn’t too strong. It absorbs really quickly and keeps your skin soft. The pump works great. I haven’t gotten any clogs or anything yet. Though, I usually don’t have those if I’m using it as often as I have been. Highly recommend would buy again… in a couple years.
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Reviewed in the United States on April 25, 2026
★★★★★ 4
Decent lotion, good for not so dry climate.
Size: 20.3 Fl Oz (Pack of 3), Size: 20.3 Fl Oz (Pack of 3)
This lotion smells amazing. I usually don’t go for scented lotion but I’m a sucker for sweet chocolate-y scents. This lotion smells like brownies. It’s not particularly mild so make sure you’re okay with it.
It’s not a thick lotion in my book, has a yogurt consistency. You can feel the moisturizing effect as soon as you put this lotion on. It is a comforting lotion without being sticky or heavy, easy to absorb into skin.
Although very nice and comfortable feeling when putting on, it doesn’t last through the next day in Colorado winter. I have to use it one more time on my legs during the day otherwise I get itchy. I apply this lotion at night after shower and I don’t shower put lotion on the next morning. If you do shower and lotion up in the morning then this might be good enough for a whole day. I’m used to applying lotions on damp skin but this lotion is very easy to spread, feels nice going on my dry legs as well.
I love using it after washing my hands. I apply lotion every time I wash my hands and this lotion works great in that regard. It doesn’t feel greasy or particularly slippery when I wash my hands again either.
I might try another lotion for winter once I finish these bottles but this is definitely a solid product, and I can see myself repurchasing in the future.
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Reviewed in the United States on August 28, 2025
★★★★★ 5
My Favourite Body Lotion
Size: 20.3 Fl Oz (Pack of 3)
I love this lotion so much. It's not greasy, and very moisturizing. The fragrance is amazing and smells delicious ! Unfortunately 2 out of 3 of the bottles had broken pumps when I tried to open them. I wish there were more for the price, so I switched to the Amazon Basics version. Is good for all skin types! The amount in the bottle is decent.
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Reviewed in the United States on May 3, 2026
★★★★★ 5
Smooth and Radiant
Size: 20.3 Fl Oz (Pack of 3)
I have been using the Vaseline Intensive Care Cocoa Radiant Lotion for a while now, and it is easily my favorite for keeping my skin hydrated. This 3 count pack is a fantastic value for anyone who wants to maintain a consistent glow without constantly running to the store.
Why This is My Go To:
Deep Hydration: The combination of Pure Cocoa Butter and Ultra Hydrating Lipids really works. It penetrates deep to heal dry skin rather than just sitting on top.
The Perfect Glow: It gives my skin a natural, radiant finish that looks healthy. It’s perfect for summer or whenever I want my skin to look its best.
No Greasy Residue: One of the best parts is how quickly it absorbs. I can apply it and get dressed immediately without feeling sticky or oily.
Amazing Scent: The cocoa fragrance is warm and comforting. It smells high quality and lingers just enough to be pleasant throughout the day.
Final Verdict:
If you are looking for a reliable, everyday lotion that actually delivers on its promise of smooth, vibrant skin, this is it. The 20.3 Oz pump bottles are super convenient for daily use, and the formula is a lifesaver for dry skin.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 24, 2026
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