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Behavioural Economics: A Very Short IntroductionTraditionally, economists have based their economic predictions on the assumption that humans are super rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are
Traditionally, economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions. Economists also assume that we're doing the very best we can possibly do--not only for today, but over our whole lifetimes too. The study of behavioral economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behavior are huge. Behavioral economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioral economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.Binding Type: Paperback
Publisher: Oxford University Press, USA
Published: 05/01/2017
ISBN: 9780198754992
Pages: 144
Weight: 0.30lbs
Size: 6.80h x 4.30w x 0.50d
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Reviewed in the United States on May 17, 2026
★★★★★ 5
Perfect for school
Size: 5 Slim, Color: Victory Blue Wash
My grandkids love these..comfortable and easy care
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Reviewed in the United States on May 18, 2026
★★★★★ 5
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Size: 7 Slim, Color: Washed Blue
I did but expect these jeans to fit so well and look so nice on my daughter. Hands down the best jeans I’ve purchased for her, much better fit and quality than the other stores! The length is perfect, but it’s a little snug in the waist. Still a great fit with some stretchiness! Great value!
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Reviewed in the United States on July 25, 2025
★★★★★ 5
Great pair of Jean and great price!
Size: 14, Color: Washed Blue, Size: 14, Color: Washed Blue
I can’t believe these were only $13. They feel and look like quality jeans, very basic/simple boot cut. My daughter says they’re stretchy and comfortable. I ordered her a size 14 (12’s fit her waist but are always too short) She’s 11 years old, 5’ tall, about 80lbs. The waist adjusters were great for the perfect fit.
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Reviewed in the United States on August 9, 2025
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Love the Options
Size: 10 Slim, Color: Medium Wash
I love that there are slim and plus sizes. Allows me to find the perfect fit for my girls!!
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Reviewed in the United States on May 9, 2026