SKU: 91343674458

Aveda Men Pure-formance Thickening Paste 75ml

Sale price$44.96 Regular price$49.95
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Ships within 48 hours · Estimated delivery Jul 19 - Jul 24

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Description

Aveda Men Pure-formance Thickening Paste 75mlThe Aveda Men Pure Formance Thickening Paste 75ml is a high performance, 100% vegan formula engineered to provide instant density and a versatile, pliable hold. This professional grade styler marks a breakthrough in mens hair technology, utilizing certified organic amla (Indian Gooseberry) to physically expand each individual hair strand. This Ayurvedic "superfruit" has been used for centuries to promote hair vitality and is now harnessed to provide

The Aveda Men Pure-Formance™ Thickening Paste 75ml is a high-performance, 100% vegan formula engineered to provide instant density and a versatile, pliable hold. This professional-grade styler marks a breakthrough in men’s hair technology, utilizing certified organic amla (Indian Gooseberry) to physically expand each individual hair strand. This Ayurvedic "superfruit" has been used for centuries to promote hair vitality and is now harnessed to provide immediate structural support to fine or thinning hair.

The formula is meticulously balanced with Aveda’s exclusive Pure-Formance™ phyto-active blend, featuring certified organic licorice root, seaweed, and plai. These ingredients work in synergy to soothe the scalp and provide a protective antioxidant shield against environmental pollutants. Unlike traditional "thickening" products that can be sticky or heavy, this paste offers a dry, matte finish that is highly restylable. This 75ml jar is a concentrated grooming essential that respects the hair's biological integrity, leaving it significantly thicker and prepped for a variety of modern, textured styles.

Benefits

  • Instant Hair Expansion: Uses amla to physically bulk up the hair fiber, making it appear and feel significantly thicker and more abundant.
  • Pliable Moderate Hold: Provides enough structural support to define styles while allowing you to restyle throughout the day without losing the "thick" effect.
  • Matte Finish: Delivers a modern, non-greasy look that is perfect for achieving "lived-in" texture and a natural aesthetic.
  • Scalp-Soothing Botanicals: Infused with licorice root and plai to maintain a healthy scalp environment and prevent product-induced irritation.
  • Antioxidant Protection: Helps shield the hair surface from the drying effects of the Australian sun and urban dust.
  • 93% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources according to ISO standards.
  • Signature Pure-Formance™ Aroma: Leaves hair scented with a rich, spicy, and refreshing blend of certified organic spearmint, vetiver, and lavender.

Ideal For

  • Fine or Thinning Hair: Specifically balanced for men who want to camouflage scalp visibility and increase the substance of their hair.
  • Textured Styles: The ultimate solution for achieving "messy" crops, quiffs, or any look that requires a matte, high-definition grip.
  • Short to Medium Lengths: Ideal for providing lift and architectural shape to hair that is prone to falling flat.
  • Clean Beauty Devotees: Perfect for men seeking professional salon results from a 100% vegan, cruelty-free, and Leaping Bunny certified brand.

Why you'll love it
You’ll love this thickening paste because it delivers the "holy grail" of grooming: maximum density with zero weight. At AMR Beauty, we know that our male customers value confidence and efficiency; this product ensures your hair looks sharp and full in seconds. You will love the immediate "oomph" it provides to your roots and the way it allows you to maintain a matte, professional finish even in humid conditions. The sophisticated, earthy scent provides an immediate boost of confidence, leaving your hair smelling masculine and looking exponentially thicker.

Final word
Don't let fine hair dictate your grooming options. The Aveda Men Pure-Formance™ Thickening Paste 75ml offers a sophisticated, science-led solution that respects the biological complexity of your hair. By choosing this high-performance botanical styler, you are choosing a future of resilience, high-definition thickness, and total styling confidence.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 91343674458

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4.5 ★★★★★
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Molly Farrell
Los Angeles, US
★★★★★ 5
Love them!
Color: White-cooling Basic, Size: Queen(Pack of 2)
Love them! After 10 years with our MyPillows, they finally lost their fluff. The reviews I read of the MyPillows of today were not good; they didn’t have as much filling as they used to. These pillows remind me of how fluffy our new MyPillows were 10 years ago!! You sink right into them and can mush them however and they stay. These are way cheaper than the Coop and it’s the same concept; add or remove the filling as needed. The cooling side is a huge plus too! You won’t be disappointed with these pillows!
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Reviewed in the United States on May 22, 2026
R
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ryguy
Birmingham, US
★★★★★ 5
Soft and smooth cover
Color: Grey, Size: Body(20"X 54")
This is a nice pillow cover overall. The fabric feels good and it's comfortable to sleep on, especially compared to a more basic cotton cover. It is maybe a little thinner than I expected, so if you want something thick and heavy this probably isn't that. But for a soft smooth cover that fits and feels decent, I think it's worth it. No major complaints from me after using it.
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Reviewed in the United States on May 16, 2026
K
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Kindle Customer
Houston, US
★★★★★ 5
These are the ones you want
Color: Grey, Size: Body(20"X 54")
May need to iron them out when wash/dried but my old ones still look new- soft, cooling, smooth, color is still great. Not itchy or cheap feeling. Buying a new set for family.
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Reviewed in the United States on May 15, 2026
J
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Julianne
Omaha, US
★★★★★ 5
Very nice pillowcases
Color: Haze Blue, Size: 2 Pack Standard(20"X 26")
Very pretty pillowcases. I washed them in cold water and dried them on low before using. They came out a little wrinkly but smoothed out on the pillow. The fabric is shiny and rich looking. It's not hot yet, here in Texas, but I am anticipating the coolness of these pillowcases to feel very nice. I appreciate the envelope closure. It gives it a finished look. There was no odd odor. They feel good like they'll last for a long time. I am a satisfied customer.
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Reviewed in the United States on April 8, 2026
A
Verified Purchase
A. Shepherd
San Leandro, US
★★★★★ 4
Body pillow covers
Color: White, Size: Body(20"X 54")
I ordered the body pillow covers. They fit my pillow perfectly and the fabric is smooth and silky, but I did not find them cooling.
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Reviewed in the United States on June 1, 2026

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