SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

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Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
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SKU: 69695564437

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Abigail
Phoenix, US
★★★★★ 4
Comprehensive!
Format: Hardcover
This is a very comprehensive and jam-packed book (for example, it has information like how to end toothbrushing struggles!). I like that it has so many practical ideas on how to help your toddler navigate life! It is a lot thicker than I expected but the pages are designed in a very eye-friendly way that keep it from feeling like a long read. I do feel like some of the advice is contradictory, which is why I knocked one star off. I also feel like she promotes more talking than is really helpful for toddlers (toddlers can't reason and so over-talking often just confuses them - Dr. Karp has written a lot on this in his book.) But overall it's a very good book with a lot of good principles for the average toddler! As a mom of a 20-month old, I highly recommend you read this book! You will be enlightened on your toddler's behavior and reassured that they are very normal!
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Reviewed in the United States on October 25, 2025
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Drew S
Whiting, US
★★★★★ 5
One of the most important books in our home.
Format: Hardcover
This is a wonderful book that truly distills the new challenges and opportunities of parenting. Not simply a recitation of information telling you what should be done, but written in a way that left me thinking “Ahh okay.” We’ve had the challenge of seeing the behavior and trying to get to an end result with our daughter that we feel is appropriate. Now I see how I can make better connections to get there, such as code switching or reevaluating expectations. The chapters flow well and each section is broken down multiple ways which helps me reinforce the ideas and suggestions. As I’m reading the various sections, I feel seen as a new parent who doesn’t want to show off vulnerabilities or inexperience because I’m her Dad; I should know everything to give her the best life possible. Many uncertainties are plainly talked about and we are given encouragement. One I must remind myself is that feelings aren’t facts. Our daughter is only two, but we feel much better prepared as we all grow. The only part of the book that really isn’t helpful for us is chapter 45: Welcoming a New Baby. Nope! We were blessed when our daughter arrived and her feet will be the only ones that go pitter-patter. Do your whole family a favor and check this book out.
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Joe
Bozeman, US
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The most helpful guide for YOU and your toddler!!
Format: Hardcover, Format: Hardcover
I just have to say thank you to Devon and her team!! This book is intended for toddlers (1-5), and I even find the advice still helpful for my oldest who is past toddler stage! I have always loved Devon’s courses, and as a book ambassador, I was able to read this book before launch day. It’s exactly what I was hoping for! It has bite-sized chapters that are so easy to read (and you don’t have to read them in order - you could choose any topic)! Especially love all of the specific examples throughout (so that you actually understand how to apply the lessons!) and that she’s so encouraging (no Mom-guilt!). Highly recommend!!! *I received the book for free and this is an honest, unbiased opinion.
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Jennifer
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Great Buy.
Great Buy. Love the size and just the right amount of scrubbing power-not too hard not too soft.
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Best exfoliating sponges on the market!
I've been looking for these for years. Most of alternatives in US don't work for me- either too harsh or too soft. These are the only I would purchase and repurchase. Loooooove!
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