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Description
Campaigns That Shook the World: The Evolution of Public RelationsOver the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.Binding Type: Paperback
Publisher: Kogan Page
Published: 10/28/2015
ISBN: 9780749475093
Pages: 232
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
Review Citations: Foreword 12/07/2015
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★★★★★ 5
Teething proof!
Color: bone, Size: 1 Count (Pack of 1)
My 9 month old mini dachshund loves this bone. Holds up impeccably. Great price. Thank you Kong!
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Reviewed in the United States on February 25, 2026
★★★★★ 5
Nice
Color: bone, Size: 1 Count (Pack of 1)
Nice
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Reviewed in the United States on June 8, 2026
★★★★★ 5
Great for Puppies
Color: bone, Size: 1 Count (Pack of 1)
Yes, my puppy loves it.
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Reviewed in the United States on April 8, 2026
★★★★★ 3
Great for Small-Medium dog
Color: Pink, Size: Small (Pack of 1)
Treat hole very small could be larger, excellent for small or medium dog!
Filled with peanut butter and froze them; keeps pup busy!
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Reviewed in the United States on February 14, 2026
★★★★★ 5
KONG; consistently sturdy!
Color: bone, Size: 1 Count (Pack of 1)
This toy is small enough for my 11 pound puppy and he loves it. It's also sturdy enough (as KONG products always are) to withstand his terrier jaws and ability to destroy most toys in under 5 minutes. Keeps him busy for hours.
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Reviewed in the United States on August 26, 2025