SKU: 5754834500

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

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Description

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth MarketingNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash up of the latest in wonky academic research with practical, real world stories shows how any business can

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.



Binding Type: Hardcover
Publisher: Wiley
Published: 08/26/2013
ISBN: 9781118533338
Pages: 224
Weight: 0.75lbs
Size: 8.50h x 5.90w x 0.90d
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SKU: 5754834500

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ted
Alexandria, US
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Reloj elegante!
Color: Anthracite on Stainless Steel
El reloj es bello, tal como se ve en la foto. Podría mejorar si tuviera mayor reserva de marcha, pero si lo usas todos los días a la misma hora, no tienes que darle cuerda o ponerlo en hora.
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Dallas, US
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Mido M Freeze
Color: Blue on Stainless Steel
Love this watch dial is amazing, keeps excellent time. I wish Mido would have made the bracelet with micro adjustment for a perfect fit.
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Reviewed in the United States on August 4, 2025
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Amazon Customer
Belleville, US
★★★★★ 5
This is a fantastic watch!
Color: Silver - Stainless Steel
This is a fantastic watch! I have about a 6.25 inch wrist and the 42mm version fits perfectly. I had actually purchased the 38mm version and had to return in because it was too small. The dial is amazing and the beauty of the watch is its simplicity. Its face is uncluttered but has the main features that I need, time, day and date. Plus, the automatic movement is quite accurate and smooth. Overall, I would recommend this watch to anyone who wants a clear and uncluttered watch that is very easy to read!
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Reviewed in the United States on May 31, 2016
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yangchao
Waukegan, US
★★★★★ 1
i like this watch
Color: Silver - Stainless Steel
i like this watch, but it does't work after i bought in 7days. and i don't get closed reaction to solve my problem from MIDO or Timing Zone service. so i advice young people doesn't buy favorite from oversea AMAZON. if AMAZON have any question ,please contact me.
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IVAN
West Palm Beach, US
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Excelente reloj
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Me gusta, de material de excelente calidad, tamaño y peso, viene en una caja elegante, me gusta 👍
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Reviewed in the United States on February 9, 2023

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