SKU: 45629737628

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

Sale price$15.29 Regular price$16.99
Save 10%

Pay in installments of $4.25 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 26 - Jul 31

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful ConsumersBridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.

Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.



Binding Type: Paperback
Publisher: HarperCollins Leadership
Published: 03/03/2020
ISBN: 9781400210008
Pages: 256
Weight: 0.40lbs
Size: 8.30h x 5.40w x 0.60d
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 45629737628

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.1 ★★★★★
Based on 7 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
Y
Verified Purchase
Yardman
Lexington, US
★★★★★ 5
Value
Style: Classic
Good value and performance
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 20, 2025
L
Verified Purchase
LF
San Leandro, US
★★★★★ 5
Burst water flosser
Style: Classic
Burst water flosser replacement tips. The flosser is a good product, this tip lasted over 3 years. Easy to change to new tip
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 19, 2025
I
Verified Purchase
I
Bozeman, US
★★★★★ 5
Recommend this product
Style: Classic
Good replacement tips for my water flosser. Recommend the seller.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 13, 2026
A
Verified Purchase
Azhar
Lexington, US
★★★★★ 5
Exactly what I needed!
Style: Classic, Style: Classic
My old one broke and for some reason I couldn’t log onto their website to order a pair, so I’m glad I found these here! They fit perfectly!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 10, 2025
J
Verified Purchase
Johnniqua Terrell
Lexington, US
★★★★★ 5
Okay
Style: Classic
Toddler son broke the original tip being adventurous .now I’m back on regular schedule.somehow while using the tube pops off as if the grove isn’t deep enough to lock in . I now have to hold the tube while flossing so it doesn’t pop off into my mouth
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 7, 2025

recommand products