SKU: 45253658450

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

Sale price$29.83 Regular price$33.14
Save 10%

Pay in installments of $8.29 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 20 - Jul 25

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All TimeWhat do Coca Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed spectacularly and at great cost. Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of

What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost.

Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders. Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. From brand mistakes made by successful blue-chip companies to lesser-known but hilarious bomb-shells, he explains what went wrong in every case and provides a valuable checklist of lessons learned. A tour of Matt Haig's hall of failure will alert readers to potential dangers and describe how to ensure a long, healthy life for a brand.

Binding Type: Paperback
Publisher: Kogan Page
Published: 06/15/2011
ISBN: 9780749462994
Pages: 242
Weight: 0.71lbs
Size: 8.49h x 5.48w x 0.54d

Review Citations: Choice 12/01/2011
Reference and Research Bk News 08/01/2011 pg. 38
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 45253658450

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 13 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
P
Patti J Fredley
Alexandria, US
★★★★★ 5
Socks
Size: X-Large, Color: (601) Bittersweet Pink / Stone / Stone
So cute
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 6, 2026
J
Verified Purchase
Janet h.
Lake Worth, US
★★★★★ 5
Great room divider.
Color: White, Size: 3 Panel Standard
This is a game changer. I use this when I have a lot of guests sleeping over. it divides my offer for privacy. I wouldn't be able to use a tension rod and curtain so this does the job. it divides a huge space area.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 12, 2026
T
Verified Purchase
The Retired One
Chelsea, US
★★★★★ 5
Worth purchasing
Color: Black, Size: 3 Panel Standard
Works great for privacy and to block out light. Folds easily, great value for the money.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 2, 2025
M
Midlife Mama
Dallas, US
★★★★★ 4
Lightweight and Easy-to-Assemble
Color: Black, Size: 3 Panel Standard
These privacy screens are three separate panels, which is really convenient if you don’t need to use all of them at once. I’m currently using two to section off part of my craft room for storage, and it’s working perfectly. They’re lightweight and super easy to move around, so I can rearrange my space whenever I need to. Assembly was simple—everything went together quickly without any hassle.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 17, 2025
C
Carlos
Omaha, US
★★★★★ 5
Great for Privacy, Just a Little Flimsy
Color: Black, Size: 3 Panel Standard
I recently got this room divider to create a bit more privacy in my home office, and it's been really handy. The thick polyester fabric helps block out distractions, and it's great that it's waterproof, so no worries about spills messing it up. The metal feet keep it stable enough, though I've noticed it can feel a bit wobbly if bumped. It's also super easy to fold and store when not in use, which is a huge plus if you have limited space like I do. Overall, it’s a practical addition, though handling it gently might be a good idea.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 13, 2025

recommand products