SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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Adam Holmes
Port Orchard, US
★★★★★ 1
good ball, wrong color
Size: Medium
I think the hot-ee roller is a great ball! My problem is that there is no option to select a color. I thought I was getting a purple one, since that is what is shown in the picture. As usual, I failed to read that it was assorted colors. I have a peculiar little dog that will only play with the purple one. His current purple one is in tatters. You could hardly even call it a ball at this point. We have red, blue and green and they are invisible to him.
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Reviewed in the United States on May 14, 2026
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Tammy James
Chelsea, US
★★★★★ 5
HEALTH & BEAUTY
Flavor Name: XL silicone socks 2 pairs
LOVE IT
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Reviewed in the United States on April 13, 2026
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Barb W
Port Orchard, US
★★★★★ 3
Stains easily. Tight for men's size 11 feet
Flavor Name: XL silicone socks 2 pairs, Flavor Name: XL silicone socks 2 pairs
Husband wore dark cotton socks over these gel foot covers overnight and the covers picked up color from the socks. Tried hand washing, even dabbing with a bleach soaked paper towel, but the stains remained. The covers are a bit tight for men's size 11. Edit: After a few more hand washings the stains began to fade. However one tore around the leg opening when taking it off.
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Reviewed in the United States on August 10, 2024
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DD
Battle Creek, US
★★★★★ 1
Worthless. Tore on first use.
Flavor Name: XL silicone socks 2 pairs
The first time I put these on my feet, the whole toe broke right through. They were a proper fit and my feet are well pedicured. Just very poor quality. I don’t recommend.
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Reviewed in the United States on August 2, 2024
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Pat Belanger
Whiting, US
★★★★★ 5
Best fit!
Flavor Name: XL silicone socks 2 pairs
Search no further, these are the BEST! They are smazing at conforming to the shape of your feet. They fit snuggly with no sags/bags or uncomfortable pressure or squeezing of your toes.
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Reviewed in the United States on March 8, 2025

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