SKU: 10331685281

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful BusinessesMost startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.



Binding Type: Hardcover
Publisher: Currency
Published: 09/13/2011
ISBN: 9780307887894
Pages: 320
Weight: 0.98lbs
Size: 8.38h x 5.84w x 1.19d

Review Citations: Publishers Weekly 07/25/2011
Reference and Research Bk News 12/01/2011 pg. 70
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SKU: 10331685281

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Shannon Berg
Los Angeles, US
★★★★★ 5
Flattering fit
Color: White, Size: Large
Flattering fit and comfortable. Material is a bit see through but that doesn't bother me. Great value for a nice looking shirt.
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Reviewed in the United States on May 28, 2026
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Psych NP
Lake Worth, US
★★★★★ 4
Super Soft and Comfortable, Just Not the Most Forgiving Fit
Color: Purple, Size: X-Large
This top is incredibly soft and comfortable, which was the first thing I noticed. It has a really nice, lightweight feel that is easy to wear and not too thick or heavy, making it great for everyday use. Fit is true to size, but I would not call it very forgiving through the midsection. It is not cropped, but it also does not have much added length, so it hits in a way that can highlight the stomach area more than expected. Just something to be aware of depending on how you like your tops to fit. I know the material blend can pricey but still not sure I would say it's value is worth it. I like it, but I odn't love it. The purple color is better in person than the picture though! Overall, it is a great basic if you are looking for something soft and comfortable, just know it leans a bit more fitted than flowy.
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Reviewed in the United States on March 26, 2026
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Verified Purchase
VJR
San Leandro, US
★★★★★ 5
Non petroleum. Great shirt
Color: Grey, Size: Large
Fits well. Very soft and comfortable. Made well. I wish it was a bit longer but I did order more in different colors.
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Reviewed in the United States on May 19, 2026
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kellyjo287
New York, US
★★★★★ 5
Love the material, very comfortable
I got the black in a size small, and the fit turned out perfect. It’s relaxed enough to actually move in comfortably, and looks really nice for a plain athletic shirt. The fabric is super soft right out of the package, and the tagless construction and flat seams mean there’s nothing scratchy or irritating even after wearing it for hours. The breathability and moisture wicking actually live up to its claims. It stays lightweight and cool in a way that cheaper workout tops just don’t, and the bamboo blend does seem to hold up surprisingly well on the odor resistance side of things too. The fabric is nice and stretchy while managing to not lose its shape as the day goes on, and so far the black has stayed vibrant through washing. My only slight hesitation is the price. While not bad by any means, $20 for a single athletic t-shirt is a little more than I’d typically spend. Having worn it a few times though, I think the quality ended up justifying it. Overall, if you’re looking for a workout top that actually delivers on its claims and holds up over time better than the cheaper versions, this one is worth the investment.
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Reviewed in the United States on May 4, 2026
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Amazon Customer
Waukegan, US
★★★★★ 5
Great top for a heatwave
Color: Grey, Size: Large
We are in the midst of a heatwave in SoCal (95 degrees on St Patrick's Day, sheesh), and this tee really proved its claims today! I ordered it in gray, in anticipation of needing to deflect light, I just didn't think I'd need it this soon. At any rate, I love the coolmax plus bamboo plus vicose blend. I've learned to check the fabric of almost offering these days as somehow detestable synthetics (I won't say the P word, but it rhymes with Esther) because they trap heat, and the whole reason I'm buying summer clothing is to try to keep my body temperature on the cool side! At any rate, this lovely blend did help keep me cool and dry, and the curved hem is really flattering. You might not think that such a small detail would make much difference, but I find myself reaching for this for that reason alone! I ordered a Large, but likely shouldve gone with a Medium. It's a bit baggy but allows a lot of movement, so it's fine. I'm often between sizes and toss a coin pretty evenly split on which size I eventually settle on, so it literally is a real toss up. In the hope of helping someone else, I'm 5'5, about 145 lbs, 29 inch waist, and I wear a 34F/34DDD. I read another review that said that the shirt was too short, but I didn't find that to be true with mine. It fell to a flattering position, as in the photo, but maybe different colors have different sizing, as I've run into sometimes with major chains, and it's annoying. So take it with a grain of salt. I've already washed it and it doesn't shrink, nor did I expect it to.
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Reviewed in the United States on March 18, 2026

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